Y’all, guess what is happening this week! By the time you read this blog post, I will be finished with the fall semester. That means that I will have more opportunities to create stellar content and to continue to advance in Dericka Writes.
Now, it’s time to talk about something important. The holidays are quickly approaching, which means it’s time to find creative ways to appeal to your audience. Yes, even if you’ve built up a loyal audience base, you still have to keep their attention through your written content. This blog post will explain three creative ways to keep their attention through your written content.
Find Your Authentic Voice
Yes, this is something that I’m going to tell y’all until the end of time continually! Being authentic is no longer a trend. Now, it’s the only way for your audience to see the real you and align more with your mission. It’s also the perfect method to use and build up your specified written language.
One of the main purposes of Dericka Writes is to display the authentic voices of small business owners through writing. However, I know that you may begin to wonder how you can fully identify your authentic voice. Take a look at a few of these tips to help you get started:
- Take risks in life and writing. If you’d like to find your authentic voice, you have to be willing to take risks. Otherwise, you’ll be stuck in the same written space that will quickly become outdated and boring.
- Identify the key purpose of your business. When you have your business’s purpose in mind, you can begin to identify writing methods easily. That way, you can connect with your audience and keep their attention based on your unique writing style.
Identify Your Audience’s Key Language
As a business owner myself, I understand the importance of understanding the demographics of my audience. It’s one of the main aspects that help identify the way my audience speaks. From there, I can use that knowledge to identify various writing methods that resonate best with them.
You can do the same for your audience too! No matter which platform you’re using, you can find out all types of information about your audience through metrics. Afterward, you can conduct your research to figure out the best way to write your message to your audience.
Use Active Voice
I’ve discussed active voice in previous blogs and lives on my business page (@derickawrites) before. Now, I’m showing you one of the main ways of using active voice in your written content: to keep your audience wanting more.
Using an active voice in your writing allows your audience to connect with you further on a more personal level. From there, you will also produce more engaging written content that will draw your desired audience to you. Active voice also makes your audience feel like you truly care about them, especially depending on what you’re trying to tell them through your writing.
Other benefits of using active voice in your writing include the following:
- Makes your message more clear and concise.
- Helps make your voice sound more compelling.
- Brings a confident tone to your authentic voice.
Conclusion
When people run across a business/brand, they want to gain more than a new product they can utilize to their advantage. They also wish to learn more about the business they’re buying from, especially when they have their own values and morals they want to keep up. Therefore, it’s time to shape your writing in a way that will cause them to become more invested in what you have to offer. Start today as we are preparing for the holidays and beyond!
