Y’all, I’m sad! This blog post will be the last one that I will post for 2020. I have to say (and I know all of us are thinking the same), 2020 has been a CHALLENGING YEAR! As such, many of us have experienced changes in our lives and businesses that have made us different individuals from the beginning of the year, which can be something great.
But look at us now! Through all the pain and uncertainty, we are here living in our dreams for another year. If you’re a small business owner, that is a complete relief after potentially having your operations stoped due to the pandemic.
Now, small business owners have a new opportunity to express themselves through their businesses for the new year. One of the hardest parts of the writing process, especially for small business owners, is getting started. Luckily, I got you covered with three questions to ask yourself and plan for your written content for 2021.
What is my business’s theme for the new year?
Each year, everyone assigns a theme for their lives that defines how the year will play out. This approach is a great way to start the year, especially for businesses, but not for the reason you think.
Sure, many people believe that setting a theme for the year will define how their year will go. However, doing so can also set an example of how you want your business to thrive. From there, it creates a base for you to open your mind to more written content to create.
Your business’s theme helps you understand how you want to come to your audience through writing. It’ll open the door for new writing/business topics that can benefit them and ultimately improve their lives. This should be one of your ultimate goals as a business owner, and you should be prepared this way for 2021.
What information do I want to present to my target audience?
After your theme is set, it’s time to do some brainstorming. No matter what type of business you have, there is always information you can share with your audience through writing. The question remains, though, what information are you going to share with them?
One of the key ways to touch people through writing is to teach them something they never knew before. Regurgitating old information over and over again will not resonate with your audience. Doing this will, in turn, make your audience distance themselves from yourself and your business’s mission.
How can you begin to think about your written topics for the new year? Simple! You can take the following approaches to determine new information you want to show to your audience:
- Expand on topics you know.
- Educate yourself on the current events of your industry DAILY.
- Speak about discoveries you’ve personally made in your industry.
How am I going to display my written content for my target audience to see?
One of the BEST parts of businesses operating more online is the variety. There are plenty of ways and methods to display your written content in 2021. Depending on which platform you choose to make your written content shine can mean the difference between your business’s success and fall.
Yes, whatever social media platform you post your written content on is important. However, the format is even more crucial to your business and the information you’re displaying. Are you formatting your written content in:
- Plain Text Format
- PDF Format
- Rich Text Format
- OpenDocument Format
Your formatting is going to be one of the golden nuggets in making your written content POP online! Be sure to visualize how you want your written content to look like for the new year, and take some time to research how each one will look like once the content has been created.
Of course, not all business owners have the time to create their written content. Some even need that extra help to make their written content more creative online. That is where a small business freelance writer (like myself ) comes in to help you!
If you require a small business freelance writer for 2021, then you came to the right place! I will be taking new clients for 2021 starting on Monday, January 18th, 2021, which is the same day as my service packages’ launch! I will have more options for my small business owners to browse and partake in to set their businesses up for success. Stay tuned for more announcements to come.
